Cleverly’s platform integrates with LinkedIn to give you a better way to manage, track, and respond to prospects – including click-and-send templates to save you hours responding.The Cleverly dashboard shows you an updated snapshot of your LinkedIn campaigns, including metrics like Connection Rate, Reply Rate, Total Number of Invitations Sent, and Total Number of Replied.Step 4: Scale Up Your Lead Generation With Cleverly For example, touch 3 is often a case study, proving your results. Once connected to you, a prospect becomes a 1st-degree connection, and is in your network forever, so you nurture them with follow-ups and content.Ĭleverly sends 2-5 follow-up messages to prospects, so they can provide more value in the sequence. That’s why it’s essential that you have a consistent, well-paced follow-up plan. Your prospects are busy, they may not have the budget, or may not even be thinking about acquiring your product or service. Step 3: Don’t Give Up!Įvery direct marketing effort requires multiple touches to break through to the prospect. So, it’s critical to either name drop notable clients, state specific results you’ve gotten, or point to real case studies.Ĭleverly writes message sequences that are clear, conversational, and value-driven for your prospect. Provide Social Proof: A prospect’s first inclination is to not believe you.Many of Cleverly’s top-performing messages are 1-3 sentences. Tell your potential client how you can make their life better in as few words as possible. Use brevity: Anything over 5-6 sentences tends to be skimmed over on LinkedIn, especially when viewing on mobile.Niching down massively boosts response rates. Don’t be vague: Avoid industry fluff words and speak to a specific niche, so you can use insider lingo prospects actually use.They advise to avoid these three mistakes: The team at Cleverly are experts at writing cold outbound copy that actually gets responses. I say “try” because social selling really has nothing to do with pitching, it’s about building a relationship and providing value. It’s like opening your front door and a salesperson immediately jumps in the door and starts trying to sell you. I’m not sure who came up with the term, but it’s absolutely on target. There’s a term that we use on LinkedIn when we connect with someone and are immediately hit with a crappy, inbound sales message… Pitchslapped. Get A Free Trial of LinkedIn Sales Navigator Step 2: Build Your Prospect List and Write Your Cold Copy With Sales Navigator you can easily keep track of leads and existing relationships, stay up-to-date on contacts and accounts, and utilize the platform to prospect easily. CRM Sync – Take advantage of auto-populated, saved accounts and leads from your pipeline to your CRM updated daily.Lead Recommendations – Sales Navigator will recommend similar decision-makers at the same company and you can receive the leads on desktop, mobile, or by email.Advanced Lead and Company Search – target leads or companies with additional fields, including seniority, function, company size, geography, industry, and more.With LinkedIn Sales Navigator, sales professionals can get sales insights for more effective selling, stay informed and up-to-date on your accounts and leads, and help to turn cold calling into a warm conversation. LinkedIn Sales Navigator helps sales professionals target the right people and companies by zeroing in on the right prospects and decision-makers. Step 1: Sign Up For LinkedIn Sales Navigator You’re limited to how many messages you can send each month, how many leads you can save, you can’t identify who viewed your profile, you don’t have access to every element available to search, and don’t have access to prospects outside your immediate network. What is Social Selling?ĭid you notice how I didn’t name this article How to Drive More Leads with LinkedIn? That’s because the limitations of LinkedIn truly make it impossible for a sales professional to fully leverage the platform for researching and identifying their next prospect. Sales Representatives with high social network activity achieve 45% more sales opportunities and are 51% more likely to hit their sales quotas. There’s no doubt that your next customer is on LinkedIn… it’s just a matter of how you find them, connect with them, and provide enough information that they see value in your product or service. LinkedIn now has over half a billion members, with over 60 million senior-level influencers. LinkedIn is the top social network for B2B professionals in the world and, arguably, the best channel for B2B marketers to distribute and promote content.
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